Well known for there beautiful running’s shoes and classics, ASICS is a brand with a big history. The story begins in 1949, Post-WWII Kobe, Japan, where ASICS founder Kihachiro Onitsuka began by making basketball shoes but swiftly widened to a bigger variety of sports, eventually used by professional athletes all over the globe. Onitsuka merged with two other brands in 1977 and ASICS was born.
Their brand name is an acronym for ‘anima sana in corpore sano’, a famous Latin quotation, often translated as "A sound mind in a sound body." It was for the popular Mexico 66 to be the first to carry the distinctive crossed stripes, that are now synonymous with the company brand. Mr. Onitsuka sure left a heritage worth mentioning since some of the classic trainers like the X-Caliber still carry his great name on the label.
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