Although it may sound like a label founded by a cowboy, it's in fact Japanese. During the 50’s denim was impossible to get in Japan, so a chap called Mr. Tsunemi decided to take matters in his own hands and started importing retired American jeans, which he would then fix up and sell. By '61, as supplies ran out and the US bringing over their replaced looms to help post-WWII Japan, Tsunemi crafted his first pair of Edwin jeans.
The brand name 'Edwin' actually derived from the word ‘denim’, mixing the characters and and flipping the ‘M'. His drive would turn out to have a powerful influence in the world of jeans, as he was the first to introduce the old-wash and the stone-wash during the 70’s and 80’s - revolutionizing the entire industry and what we see in the streets up till this day.
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