New Balance was founded in 1906 by English born William J. Riley. At first, New Balance main focus was orthopedic products and specializing in arch supports. When the '50s rolled around, there was a high demand for New Balance products; so much that athletes were asking for the tailored sneakers. In 1954 Arthur Hall sold New Balance to his daughter and her husband Paul Kidd and after they took control, the demand and products produced skyrocketed, due to, for instance, the New Balance Trackster, which was the first high performance running shoe ever made.
Over the past 100 years New Balance has grown substantially whilst forging a reputation for a commitment to performance and fit, whilst actively supporting domestic manufacturing in the UK and remaining the only major athletic sneaker brand to still manufacturing in the United States.
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