In 1997, while rummaging through the closed down shop in Göteborg that once belonged to his grandmother, Per Andersson and a couple of friends got the idea of reopening the store, naming it Nostalgi and selling the old stock, combined it with art and design. Using this as a foundation, they took it to the next step In 2002, by designing their own clothes, which lead them to launch their first collection in 2005.
Offering an alternative to most fashion brands by using traditional garments redesigned in a Swedish way, Velour offers a perfect fit in the cardigans, shirts and jackets that mostly come in a basic palette with beautiful and colorful details. Feel-good preppy, as they put it.
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